Port Macquarie entrepreneurs, Ben and Sam, stress that despite the popularity of ‘do-it-yourself’ websites and cheap web design it’s essential for businesses to have a properly built, modern website that truly reflects their business, is SEO-friendly and supplies businesses with new leads and customers.
Port Macquarie, New South Wales -- (SBWIRE) -- 08/25/2019 -- Port Macquarie entrepreneurs, Ben and Sam, know first-hand how important a well-designed website is to the success of any business. Their own business, Ben and Sam: Web Design Port Macquarie grew from early beginnings as Pitstop Design in 2012. This, in turn, developed from a legacy they adopted when they built popular local IT business and computer repairer, PC Pitstop.
They don't just preach the importance of design and accessibility in creating an eye-catching website that will keep people clicking - they have gone through it all themselves. They have experienced and overcome all of the obstacles that come with designing a new marketing strategy and pass this on through their digital design agency and business coaching consultancy.
With this first-hand experience, over ten thousand clients, and the seven awards they have won on their path to local business success, they continue to provide generous input for any local business wanting to maximise their outreach and growth.
Ben stresses the importance of keeping a business website modern and up-to-date to remain competitive. "It's a basic must-have," he says. "Many people make the mistake of thinking that a social media presence is the 'new' and only way to communicate with customers, but it's just one of a number of channels you need these days. In fact, your website is one of the only true web properties you own and have full control over"
"You also need to make sure it has good SEO (search engine optimisation) and copywriting, as well as a design that is built to convert visitors into customers."
One of Ben and Sam's clients, CEO of Graft-a-Lash Jodie Watkins, understands the value of having a great website for even an already-popular business. However, she remembers feeling "very nervous" about where to begin. Now, after Ben and Sam's assistance and professional advice, Jodie is confident in the creative plan that has been developed by the young entrepreneurs and is enjoying the business growth that has followed.
Ben explains the first step in updating any website - and one they took with Jodie - was to clean and modernise the design to attract the desired audience. This immediately lifted her website to a premium brand level and allowed her to market her Graft A Lash products as 'luxe'. This inspires trust and assures customers of quality. They then worked on crafting the customer flow to turn visitors into buyers.
Another key element of Ben and Sam's work was future-proofing. This ensures that as trends change and further updates are required, Jodie will be able to incorporate them easily and cost effectively.
Ben and Sam offer business coaching in all areas of business marketing, productivity, and success, as well as their well-established website design and advice. Their entrepreneurship and energy have seen their business reach expand from Port Macquarie through to Surfers Paradise on the Gold Coast.
They tell their clients that not all businesses are the same, and each has specific requirements for success. A philosophy they live by and share with all their clients is to keep self-educating and training.
For more information on what they offer, helpful advice, and for case studies on how they tackled other client briefs, check out their website, and contact them at https://benandsam.com.au/web-design-port-macquarie/
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